How AI Technology is driving the next generation of autonomous vehicles.

  • Blog
  • May 9, 2023
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The growth and development of Artificial intelligence (AI) is rapidly transforming the automotive sector in many different ways, particularly within the electric vehicle (EV) market.

With the increasing demand for environmentally friendly transportation options, EVs have become a popular choice for consumers across the world, with many new entrant OEM’s as well as the majority of the original ICE vehicle producers now adding EV’s to their product offering to meet both emissions regulations and customer demands. In turn, the integration of AI into EVs has revolutionized the way we think about transportation and its future potential is exponential.

One of the primary benefits of AI within the automotive sector is its ability to improve safety on the roads. AI-powered systems, such as advanced driver assistance systems (ADAS), can detect and respond to potential hazards on the road, reducing the likelihood of accidents by taking human decisions and reactions out of the process . These systems use a combination of sensors, cameras, and machine learning algorithms to detect and respond to obstacles, pedestrians, and other vehicles and then take appropriate action to avoid potential incidents.

AI also has the potential to improve the efficiency of EVs by analysing data from a variety of sources, such as weather, traffic patterns, and driver behaviour, AI-powered systems can optimize the performance of EVs, extending their range and reducing energy consumption which makes them not only more cost effective to run but also reduces the amount of time needed for charging. In addition to this, AI is starting to enhance the overall driving experience for vehicle owners with Connected Services becoming more prevalent in new vehicles. AI-powered voice activated assistants and infotainment systems can provide personalized recommendations and information to drivers, such as the location of charging stations, traffic updates, and music playlists. These systems can also learn from drivers own behaviour over time, tailoring their recommendations to each individual user.

Moving forward into 2024 and beyond, AI is certainly poised to continue its transformation of the automotive sector as the technology becomes more advanced and widespread, we can expect to see even more sophisticated AI-powered systems and machine learning capabilities, such as Level 4 / 5 autonomous driving ability within passenger and commercial vehicles. This will revolutionize the way we think about transportation, enabling us to travel more safely and efficiently than ever before and potentially remove human control from vehicles all together in the future. In spite of the great leaps in this technology over the last ten years, there are also challenges associated with the integration of AI into the automotive sector. As with any new technology, there are concerns around data privacy, cybersecurity, and the potential impact on jobs in the transportation industry. It is important that these challenges are addressed and mitigated as AI continues to evolve and reshape the industry around it.

With AI investment and development ever rising, the growth of Autonomous vehicle technology is expected to grow a market value worth over $60BN by 2030 and so the race to lead this charge is fierce. Pioneers such as Tesla have been leading the real world application of these vehicle based AI systems with products such as their Autopilot software which has been growing and developing within their vehicles since 2014 and is constantly updating Tesla vehicles via OTA updates and launching real world BETA processes for drivers to interact with daily.

We work with many EV companies and would be happy to to have a conversation with you to discuss how we can support your business. Please contact us for more information or to set-up a meeting.

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