How AI Technology is driving the next generation of autonomous vehicles.

Red & Black autonomous vehicles under a bridge with high rise building in the background

The growth and development of Artificial intelligence (AI) is rapidly transforming the automotive sector in many different ways, particularly within the electric vehicle (EV) market.

The Future of Transportation
With the increasing demand for environmentally friendly transportation options, EVs have become a popular choice for consumers across the world, with many new entrant OEM’s as well as the majority of the original ICE vehicle producers now adding EV’s to their product offering to meet both emissions regulations and customer demands. In turn, the integration of AI into EVs has revolutionized the way we think about transportation and its future potential is exponential.

The Benefits of AI
One of the primary benefits of AI within the automotive sector is its ability to improve safety on the roads. AI-powered systems, such as advanced driver assistance systems (ADAS), can detect and respond to potential hazards on the road, reducing the likelihood of accidents by taking human decisions and reactions out of the process . These systems use a combination of sensors, cameras, and machine learning algorithms to detect and respond to obstacles, pedestrians, and other vehicles and then take appropriate action to avoid potential incidents.

AI also has the potential to improve the efficiency of EVs by analysing data from a variety of sources, such as weather, traffic patterns, and driver behaviour, AI-powered systems can optimize the performance of EVs, extending their range and reducing energy consumption which makes them not only more cost effective to run but also reduces the amount of time needed for charging. In addition to this, AI is starting to enhance the overall driving experience for vehicle owners with Connected Services becoming more prevalent in new vehicles. AI-powered voice activated assistants and infotainment systems can provide personalized recommendations and information to drivers, such as the location of charging stations, traffic updates, and music playlists. These systems can also learn from drivers own behaviour over time, tailoring their recommendations to each individual user.

Transformation of the Automotive sector
Moving forward into 2024 and beyond, AI is certainly poised to continue its transformation of the automotive sector as the technology becomes more advanced and widespread, we can expect to see even more sophisticated AI-powered systems and machine learning capabilities, such as Level 4 / 5 autonomous driving ability within passenger and commercial vehicles. This will revolutionize the way we think about transportation, enabling us to travel more safely and efficiently than ever before and potentially remove human control from vehicles all together in the future. In spite of the great leaps in this technology over the last ten years, there are also challenges associated with the integration of AI into the automotive sector. As with any new technology, there are concerns around data privacy, cybersecurity, and the potential impact on jobs in the transportation industry. It is important that these challenges are addressed and mitigated as AI continues to evolve and reshape the industry around it.

Final Thoughts
With AI investment and development ever rising, the growth of Autonomous vehicle technology is expected to grow a market value worth over $60BN by 2030 and so the race to lead this charge is fierce. Pioneers such as Tesla have been leading the real world application of these vehicle based AI systems with products such as their Autopilot software which has been growing and developing within their vehicles since 2014 and is constantly updating Tesla vehicles via OTA updates and launching real world BETA processes for drivers to interact with daily.

We work with many EV companies and would be happy to to have a conversation with you to discuss how we can support your business. Please contact us for more information or to set-up a meeting.

Similar Articles
  • Digital transformation, IoT, Internet of Things, Software techno

    Tech Job Trends and Top paying Positions in the UK

    Are you looking to dive into the exciting world of technology jobs in the UK? From the latest trends to the top-paying positions, we've got you covered.

  • An engineer on a high-tech robotic line for the production of aerospace engines controls information using a modern innovative graphical interface.

    Recruitment considerations for Aerospace and Defence

    Whether you're a seasoned professional or a fresh graduate, there are endless opportunities waiting for you in the fast-paced and dynamic field of Aerospace and Defence read our blog to learn...

  • Computers and peoples hands looking at work they are working on.

    The Power of Skills Based Recruitment

    Traditional resumes and qualifications are no longer the only measures of success, skills-based recruitment is gaining traction like never before. Employers are realising the value in focusing on...

  • Animated AI vehicles managing automated supply chain logistics

    Navigating the Future: AI in Supply Chain, Logistics, and Transport

    In the fast-paced world of supply chain, logistics and transport, one of the most significant advancements is Artificial Intelligence (AI), transforming traditional processes, optimising efficiency,...

  • AI generated image showing world of digital and silhouettes of people

    How will Artificial Intelligence (AI) benefit the Recruitment Sector

    With the continuous and fast paced development of technology on a global scale, Artificial Intelligence is transforming the recruitment industry by bringing efficiency, accuracy, and fairness to the...

  • Hand with finger touching a digital hand depicting the future

    Engineering Recruitment Challenges in 2023

    From seeing the commencing patterns of the new hiring year, the UK engineering industry continues to face significant challenges in hiring and staffing in 2023. The demand for highly skilled...

  • Career plan concept on a notepad showing a maze and a red route next to a cup of tea.

    The Path to Smarter Recruitment

    As competition for the best candidates intensifies, employers need to reassess their recruitment strategies. Making the transition to becoming employers of choice can seem an arduous task, yet with...

  • Business people, team meeting and planning with company contract and deal with conversation. Staff, communication and paperwork with a businessman with diversity coworkers working on a job strategy or discussing a new role.

    What’s the best way to approach an interview?

    Very often when we begin a relationship with a candidate, they have questions on what they should do at an interview. Regardless of the industry you are from or the seniority level you are,...

  • Man found solution in difficult situation, pushing a huge boulder to fill the gap obstacle. Using rock, cover the abyss hole and reach other side of the cliff. Mission accomplishment, overcome concept

    Understanding the Skills Gap – Help is out there.

    According to the Office of National Statistics, the number of job vacancies in February to April 2022 rose to a record 1,295,000, almost 500,000 up on the pre-pandemic level. For manufacturing and...

  • Hand drawing cogs to represent thinking

    Future proofing your Recruitment Process

    Improving your recruitment process is time well spent. It may seem daunting, and many employers complain that they don’t have the time or skills to make it work effectively.